It starts with WHY

I have been doing a lot of researching lately about leadership and influencing people and their behaviour.

I’ve come across a marketing idea that I think will fit really well with health and exercise – it’s called the “Golden Circle” created by Simon Sinek.

Basically the theory is that companies who succeed the most don’t promote what they sell, they promote why you might want their product.

For example, Apple don’t have advertising directly stating that the new iphone has more memory and a camera – they promote that we can live connected, in control, and can capture our journey through life (and the new iphone can help you do it).

The difference is that understanding the why we do or need something is more powerful than what or how. (Simon explains that why links with a part of our brain that defines who we are and connects with who we want to be)

To put this into a health context – lets look at having an exercise goal.

Goal = go for a run every day

This is a how/what statement (run = what, everyday = how).

A why statement instead is:

I’m living healthy and happy and will be a good role model to my children.

These why statements are the true reasons for us changing or maintaining a healthy behaviour.

So I challenge everyone to think about your why – and hopefully it will help you stay focused and on track.

Have fun in your health journey, and remember to stay true to yourself.
Authentic Health and Fitness.


2 thoughts on “It starts with WHY Leave a comment

  1. Very nicely put together , enjoyed the post.
    Being a very big fan of Simon Sinek the post resonated with me….
    As a follow up to the concept of “WHY” I did read the book named “FIND YOUR WHY”.
    This book is a must for those who want to known their own WHY.The concepts provided in the book to explore our own WHY is truly fascinating.
    I happened to write a blog on the steps to WHY discovery as mentioned in the book.
    Hope this spreads a word of motivation around.


  2. Being a huge fan of Simon Sinek myself , really liked this post…..

    Along with Start with Why , the book named “Find Your Why” is a must read for all those individuals who are still in search of their WHY in lives..

    I felt truly enlightened by reading this book and attempted to do a WHY discovery for myself.

    Please find below the blog written by me after being inspired , hope this spreads motivation around….


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s