I have been doing a lot of researching lately about leadership and influencing people and their behaviour.
I’ve come across a marketing idea that I think will fit really well with health and exercise – it’s called the “Golden Circle” created by Simon Sinek.
Basically the theory is that companies who succeed the most don’t promote what they sell, they promote why you might want their product.
For example, Apple don’t have advertising directly stating that the new iphone has more memory and a camera – they promote that we can live connected, in control, and can capture our journey through life (and the new iphone can help you do it).
The difference is that understanding the why we do or need something is more powerful than what or how. (Simon explains that why links with a part of our brain that defines who we are and connects with who we want to be)
To put this into a health context – lets look at having an exercise goal.
Goal = go for a run every day
This is a how/what statement (run = what, everyday = how).
A why statement instead is:
I’m living healthy and happy and will be a good role model to my children.
These why statements are the true reasons for us changing or maintaining a healthy behaviour.
So I challenge everyone to think about your why – and hopefully it will help you stay focused and on track.